To underpin its ambition of doubling revenue from indirect sales in the next three years, Oodrive has made the development of its activity with its partners even simpler and more efficient.
One of Europe’s leading players in sensitive data management, Oodrive has boosted its Accelerate partner program by expanding its range of business activities. Launched end of 2017, this program addresses value-added resellers (VARs), system integrators, independent software vendors (ISVs) and consulting companies. By placing innovation at the core of its Accelerate program, Oodrive commits to offering increasingly superior support, and associating its partners to its growth.
A partner program focused on innovation
For the launch of its Accelerate partner program in 2017, Oodrive decided to invest in modern, agile technologies. In this respect, Oodrive launched a specialized learning management system (LMS), allowing partner teams to freely and rapidly train themselves online. Additionally, as a result of its acquisition strategy, Oodrive’s partners get to access a wider portfolio of solutions to sell, particularly SSL certificates. By 2019, Oodrive seeks to double its partner-focused personnel by prioritizing specialized profiles consistent with each partner category.
The Accelerate program now offers Oodrive’s partners advanced technology in terms of Partner Relationship Management (PRM). Partners can use it to oversee their business and marketing by declaring leads, saving opportunities, co-branding resources or launching personalized e-mail campaigns. This innovative tool guarantees transparent productivity between Oodrive and its partners. Geared towards efficiency and autonomy, it allows each partner to structure its actions, gradually integrate the program, and benefit from Oodrive’s expertise and best business practices.
As part of this dynamic process for modernizing its partner program, Oodrive has set up a marketing development fund (MDF). This initiative aims to help all its partners create new business opportunities.
« The percentage of MDF provisioned by Oodrive for its partners is higher than market standards » commented Cédric Mermilliod, the Group’s CEO and co-founder.
Fast and significant results
Oodrive’s partner program has been completely revamped to assist partners with presales support, business management, marketing support and online commercial training of teams. Almost 100 official partners have already joined the partner program.
Based on four pillars – reciprocity, exchange, agility and autonomy, it attracts more than 200 partners currently being recruited.
To showcase both the Accelerate program’s innovations and its 2018 developments, Oodrive has organized an event on June 12, held on its company terrace in the center of Paris. This event is a chance to bring together the Group’s official partners and those seeking to join the network, and exchange with their peers.
Senior Communications & Brand Manager