Digital Asset Management
Digital Asset Management (DAM) is an organisational method for managing the digital content that forms the basis of a company’s brand image. This management involves the use of a dedicated tool, a Digital Asset Management solution designed to store, centralise and share resources.
The ever-increasing (and exponential) volume of files available to businesses presents a real organisational challenge.
These resources must be stored carefully, used wisely and shared securely. This is precisely what the implementation of a Digital Asset Management solution is for.
They must be easy to find by users and protected against inappropriate use or outright loss.
But the sheer volume of content, the diversity of formats and distribution channels, and the multiplication of stakeholders make it increasingly difficult to guarantee a consistent organisation.
This is where Digital Asset Management comes in. The term refers to a set of functionalities that allow a company to store, organise and share its content and media, with a view to making the most of it.
This is to protect and strengthen its brand image.
Digital resources as “assets” for companies
Companies handle a large amount of content – documents, images, videos, sound files, etc. As soon as they are created by the organisation or if it has the rights to use them, these contents become assets that reinforce its communication and marketing actions. And these resources are precisely the assets of choice fo businesses. That is why their good organisation and management are essential, especially when their volume is large and the risk of misuse increases. This is where Digital Asset Management comes in. The important thing is to choose the right DAM software.
The importance of DAM
Digital Asset Management is an essential approach to enable companies to streamline the management of their digital assets.
Branded assets are centralised within a DAM solution, which optimises all aspects of their organisation (indexing, searching, editing, sharing, distribution, etc.) and ensures consistency in their use.
At the same time, because they save precious time in handling assets, teams can focus on higher value-added tasks.
This is bound to benefit the organisation as a whole ! And that’s not all, implementing a Digital Asset Management solution has many other benefits !
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« Once all of our volunteers have mastered the solution, we estimate that there will be around 4,000 people using it regularly. »